July & Mae's
Mission and Vision
Our Mission "To make luxury baby clothing accessible"
Our founder loves luxury; the craftsmanship and quality that creates every piece is truly exceptional. But it doesn't feel right to us its so expensive and unattainable for most families. So Elise has spent the past 2 years gaining access and working with the finest baby and children's ateliers in the world for luxury baby clothing.
Our vision - To bring families the finest quality baby clothing at insider prices. All whilst being the most sustainable luxury brand, inspiring and driving the creation of an Earth-positive future.
Our goal is to develop an Earth-positive business model, ensuring our products benefit the planet and the little tiny people who wear them, more than if they did not exist.
Every product we create stems from innovation and purpose, designed to address a unique problem.
We are committed to giving back more than we take. Because our children deserve a better future.
WE ARE JULY & MAE
Why Organic Cotton Is Important To Babies
At July & Mae, We source the finest quality Organic Cotton from Portugal to protect your baby's skin from chemicals and irritants. Babies and infants have much more sensitive skin than adults. Their skin is up to 5 times thinner than an adult's and more susceptible to absorbing chemicals.
We Are Carbon Neutral: Our Sustainability Journey
We do a lot more than plant trees, we work with communities across the globe through Carbon Neutral Britain. The Fashion Industry is the second largest polluter in the world, July & Mae is on a mission to become the most sustainable children-wear brand. Come and see some of the incredible projects!