Our Story & Founder

Hi I'm Elise the founder of July & Mae. When I became a mom, my perspective on fashion shifted. As a former luxury footwear designer, I wanted beautifully crafted clothing for my children, without the steep luxury prices.

That realization sparked a bold idea: what if parents could access the same exceptional quality without the luxury markup?

That’s how July & Mae was born—the first brand in children’s fashion to offer luxury baby and kids’ clothing at insider prices. Our pieces are made in the very same factories trusted by the world’s finest fashion houses. They're beautifully constructed, thoughtfully designed, and built to last—without the traditional luxury markup.

I launched July & Mae at the end of 2024, and this summer marks the debut of our very first summer collection. You can expect timeless silhouettes, the most buttery soft organic cotton (truly one of the finest in the world), and a soft, elegant color palette that’s as gentle as it is stylish. Every piece is created with both parent and child in mind—comfortable for little ones to wear, and effortless for parents to love.

In a world of fast fashion and hidden markups, July & Mae is my personal return to quality, honesty, and elegance—for the next generation.

My story and the July & Mae story is better told over on socials, you can find me at @julyandmaestore on Instagram and TIKTOK.