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for the luxury girls

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Our Story & Founder

I’m Elise, the founder behind July & Mae. As a British luxury fashion designer I love the craftmanship behind luxury but I felt the inflated luxury price tag was a lot for baby & children's clothing.

So I quit my job at LK Bennett to start my first luxury brand but all at insider prices.

so I introduce to you July & Mae, we manufacture in the same factories as the most iconic luxury brands... but we don't add on the luxury price tag. So you and your children can enjoy luxury everyday. When women support women magic truly happens so thank you for jumping in on my journey.

My story and the July & Mae story is better told over on socials, you can find me at @julyandmaestore on Instagram and TIKTOK.

One final thing. When starting this brand, I knew the clothing I make isn't going to change the world but the community and the children wearing it could, believe in a better future and dream bigger than we ever have.

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Designed in Northamptonshire & crafted in Northern Portugal

We are carbon Neutral

Our Sustainable Journey

Sustainability is our children's future, at July & Mae we promise to always be sustainable and ethical. Our children deserve a bright and healthy future. Come and learn about the sustainable projects your purchase makes happen!

Made for little hands

Our Philosophy

At July & Mae we focus on innovation and sustainability, always putting the little people who use our products first. We do business a little differently, staying true to our core values of sustainability, quality, safety and always being 100% friendly in everything we do. This is what makes July & Mae the fun and sustainable alternative for your family.