Our Purpose

At July & Mae, our mission is simple yet profound: to bring parents the finest quality baby clothing without the huge luxury markup. We believe that every family deserves access to beautifully crafted, high-quality garments that feel special and timeless.

Our founder, Elise, has always been inspired by the world of luxury—the craftsmanship, attention to detail, and exceptional quality that define each piece. However, the steep prices often make these exquisite items unattainable for many families, and that just didn’t sit right with us.

Driven by this belief, Elise spent the past two years gaining access to and collaborating with the world’s finest baby and children’s ateliers. These are the same workshops that produce pieces for renowned luxury brands. By working directly with these ateliers, we’ve been able to create a line of luxury baby clothing that doesn’t come with the traditional luxury price tag.

We want to be part of the solution: 

Sustainability is at the heart of everything we do. That’s why July & Mae is proud to be a carbon-neutral company. We are committed to minimising our environmental impact while delivering exceptional products, ensuring that our practices are as thoughtful as the garments we create. We work with the most incredible manufactures who also put sustainability first, one of our manufactures runs completely off renewable energy. Yes we were impressed too!

At July & Mae, we value the beauty of craftsmanship, the importance of sustainability, and the joy of making high-quality clothing accessible to more families. Every piece we create reflects our commitment to these values, ensuring your little ones are dressed in garments that feel as special as they are.