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How can we do this?

We take a smaller cut to give you a much bigger piece of the luxury industry

At July & Mae, we’ve redefined luxury. By removing the middleman and unnecessary markups, we offer you world-class, organic baby clothing without the inflated prices of traditional luxury brands.

Enjoy uncompromised quality and timeless style, while getting up to 5x times more value for your money.

Our Founder Elise always believed the Luxury baby wear industry never benefitted the little ones who wore them

Thats why we started to July & Mae to give you more.....more quality, more sustainability, more for your money, more for your child's future.

We are setting a new standard in fashion industry

The fashion industry is the 2nd biggest polluter in the world

Our children deserve more for their future

Our founder Elise was shocked at the devastation the fashion industry has on people, animals and the environment.

At July & Mae we don't compromise on sustainability or quality, it is a passion so deep it is designed into everything we create.

We have the most incredible manufacturers in Portugal, who have strict ethical and sustainable practices.

Elise has worked in the fashion industry and has earned a first class Masters in Design and Innovation

So Elise our founder called her network:

In Northern Portugal to craft the finest baby clothing: At July & Mae we only work with experts in the luxury baby clothing industry, sourcing the best fabrics, dyes and crafting the most gorgeous baby clothing.